Skip to content
Johnny Lyle's new brand thinking

Johnny Lyle's new brand thinking

Effective branding, SEO, Marketing and brand experience

  • About Me
  • Supercharged SEO
  • Brand Speaking
  • How to create a brand

Tag: VW Logo

Brand Experience, brand values, branding, Life, Social media

The VW Brand and fuel efficiency scandals

Volkswagen Liars logo

 

 

 

Maybe I’m in the minority, but my first reaction when I heard that VW had rigged the software in their cars to behave differently when it detected it was being tested, I thought “wow, that’s clever”.

There’s no doubt they have done a huge amount of harm to their brand and damaged the trust that has been built over many, many years. They deserve a really big fine as they have been found out as liars. Brand owners who lie generally get found out and they generally struggle to build their brand back up afterwards.

But, do they deserve to be put out of business when it is near certain that every other manufacturer in the world is pulling the same stunt, without having been caught yet?

I think not.

It’s bad yes, but it isn’t life and death. They will be hit hard enough with a potentially huge decrease in sales and profits for years to come.

So for me, the talk of a £20bn fine is excessive. When you add in the lawyers scurrying around like leeches starting Class Actions in the US and it’s getting ridiculous. Assume £10,000 per car and this could easily be another £50bn on top. Really, have they done £70bn of harm?

Perhaps an unfair comparison, but 10,000 people affected by Thalidomide are sharing £80m between all of them. A tiny amount to cover for lives that have been destroyed by a vile drug company, who should be paying themselves. The effect on them is a little more than a few MPG less than you were expecting.

Share this:

  • LinkedIn
  • Twitter
  • Facebook
  • Pinterest
  • Email
  • Print
  • More
  • Tumblr
  • Pocket
  • Reddit

Like this:

Like Loading...
September 28, 2015December 21, 2015brand values, branding, class action VW, Lawyers, Thaldomide, Volkswagen, VW, VW liars, VW LogoLeave a comment

Search this site

Categories

Andy Hanselman augmented reality Awards Best branding books BeWILDerwood Brand Experience Brand for Nottingham branding brand values Brian Clough Economics Life Living without an iPhone Photography Robin Hood SEO Social media

My Twitterings

  • @sophiel2405 Our dog needs omeprazol every day and it’s quarter the price buying it from uk meds than it is from th… twitter.com/i/web/status/1… 3 days ago
  • @xloubellxx Definitely no. It’s a short cut to your phone at best and needs charging at least every day. Utterly pointless in my mind. 1 week ago
  • @StrattonZak Maybe Blackpool or Ipswich? 😂 1 week ago

Who cares?

  • 220,745 Readers so far. Thanks!

Older stuff

  • October 2021
  • November 2020
  • February 2019
  • November 2018
  • May 2018
  • February 2018
  • October 2017
  • August 2017
  • December 2016
  • September 2016
  • June 2016
  • May 2016
  • April 2016
  • September 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • December 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • March 2014
  • February 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • November 2008
  • August 2008
  • July 2008

Another of my Projects

  • Arlowe Wild and the Deep Sea on YouTube
  • Arlowe wild and the Space Machine on YouTube
  • Arlowe Wild Children's Story Series
  • Supercharged SEO – How SEO works
  • Understanding Branding

Sites I like

  • Andy Hanselman – A very clever man – world class business advice
  • Kimpton Energy Solutions
  • Techy Food reviews – Reviews of places we eat, tech and stuff we love
  • Tim Garratt Nottingham – a thoughtful and funny writer
  • We are Capco – Creating Adventurous Places – If you want amazing adventure play, look here..

I promise i'll make it worth your while

Join 103 other followers

Words that I seem to like

advertising Alcatraz Amazon Andy Hanselman Apple augmented reality BBC BeWILDerwood blog blogging Boots Boston brand brand experience Brand for Nottingham branding brand values Business buyer behaviour Buyology David Cameron design is honest dixons Drum eight reasons to buy anything Facebook feefo Google Gordon Brown Howies Innocent smoothies Introducing Monday iPhone iPod Jamie Oliver John Lewis Johnny Lyle Labour Malcolm Gladwell Margate marketing Martin Lindstrom Microsoft New York Nike Nokia 6300 Nottingham Nottingham Hoods Pepsi Place Branding Robin Hood Ryanair Segway SEO Seth Godin Sheriff of Nottingham Slideshare Social media Spain T-Mobile technology Tesco The Apprentice The Brand Handbook Tim Garratt Tony Parsons trust Twitter Virgin Waterstone's Why Johnny can't brand Wolff Olins Woolworths Wordpress YouTube
Website Powered by WordPress.com.
  • Follow Following
    • Johnny Lyle's new brand thinking
    • Join 103 other followers
    • Already have a WordPress.com account? Log in now.
    • Johnny Lyle's new brand thinking
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    %d bloggers like this: