Sometimes I fall right out of love with Apple, mainly because it isn’t individual or special any more, but this just reaffirmed why Apple is still an astonishing brand with a stunning eye for detail.
I asked Siri a simple question “who let the dogs out?” and this is the conversation we had.
Apple Siri – Who let the dogs out? Who, who who, who who
Apple as a brand has always had it’s own little quirks and one of these is Siri. Apple have pre-programmed jokes into it that we slowly uncover as we use it. One of my other favourites happens if you tell Siri you are a little drunk.
‘Neither of us is driving home then’ comes back as an answer with a button to press to call a taxi.
That could have been done in a totally boring way or ignored as a valid question/statement, but Apple, in the search for the tiny details that really make a brand special, have hidden these beautiful brand quirks all over the products and I love them for it.
Johnny Lyle's new brand thinking 