Last night’s episode of Top gear was for me, the end of the road. I’m canceling the series link and I am now officially bored of the programme. It has become too smug for its own good and is less relevant for the man on the street than it ever had before.
It used to be three guys sharing some irreverent banter and clearly having fun driving fast cars, who couldn’t believe their luck that they were getting paid to do exactly what they loved. But now it feels far more like self congratulatory rich blokes who fawn at the celebrities and look down on anything/anyone normal.
How can the £150k Ariel Atom be anything other than foolish when the £32k one that is within reach of normal people is fast enough?
I got up and went and made a cuppa half way through it. I never used to do this. I spoke to Tim Garratt and he said his son did the same. Even my mate at work – a mad petrol head – thought it had lost it’s appeal. None of us bothered to watch the Christmas episode on watchback, the people who I know did, said it was a bit dull.
The new Stig was reborn because they bring in £1million a year from Stig related merchandise. Doesn’t that mean that their anti establishment position is now blown. They have become the corporate establishment they used to fight against.
Perhaps Clarkson, should hang out with his mate AA Gill and reinvent themselves whilst they still have time.
Otherwise, I can see this as the last series of Top Gear in this format. The Brand values of Top gear are pretty much worn out.