Tippex – Shoot the bear – Interactive branding at its best

Tipp-Ex don’t exactly strike me as an innovative brand. Quite the opposite in fact.

But this is really clever. Watch the first bit of the video and then make your decision.

Between us in the studio, we tried eating, tickling and sha**ing the bear and all produced relevant results. Whether it says much about the Tippe-Ex brand itself is a different question, but it does pitch them in an innovative light. Maybe it will make people look again at what they are doing. It’s had 10 million people looking at it already!

Thanks to my mate Rob Marshall at RM Create for sharing this with me. You can see his tweets at @ThrobMarshall.