I think I must be turning into a bit of an old softie as I saw this video today and just loved it. The music by Willie Nelson is a beautiful interpretation of the Coldplay song ‘The Scientist’ Which I have since bought and played a few times to check it is as good as I think It is. It is.
I knew nothing about Chipotle, but it turns out the are pretty big in the US with over 900 stores, none of which incidentally are franchises. If they are half as good as this video and the way they present themselves on the rest of the brilliant website, they will be a place that I want to hang out. There are four stores in the UK, all in London, but i’m hoping the development page here, may be picked up by some of my agency friends and some perfect Nottingham sites suggested to their development team.
But this simple video tells me everything about their values. They do the right thing, they are a simple business model and they are prepared to invest in quality. That doesn’t sound far off the perfect brand value set to me. Please come to Nottingham, you will be very welcome. Better still, come to West Bridgford, you’ll be alongside, the fabulous Escabeche, Fellicini’s and the busiest Pizza Express in the UK (allegedly).
In the meantime, enjoy the video and go and buy some locally produced food.
Updated 28.03.13
I was in London yesterday meeting some friends and colleagues and managed to get chance to finally go and eat in a Chipotle restaurant and I wasn’t even a tiny bit disappointed. The food was lovely and the staff friendly and helpful. For what is effectively fast food, there is almost no saturated fat and you leave feeling full and healthy rather than ‘dirty’ as you would with other fast food joints.
I was lucky enough to travel across Costa Rica some years ago (on a bike!) and one of the highlights for me was the food. Chicken, rice, black beans and some chilli style sauce with Guacamole. Chipotle serve this plus some. Chipotle, please come to Nottingham. We need you.
Johnny Lyle's new brand thinking 