Walkers Crinkles v. Peugeot 508 Champions League TV Ads

It was never going to be a fair fight was it? Barcelona against Real Madrid and the clash of the ego of Jose against the sheer technical brilliance of the entire Barcelona squad and the individual talent of Lionel Messi.

But this was merely an appetiser for the two TV ads that followed. Walkers Crinkles Crisps getting it’s first airing and the beautifully filmed Peugeot 508 ad.

So first came the two minute epic of Gary Lineker and Walkers Crinkles. Bringing Elle McPherson in as a bit part player is genius. She looks so offended and hurt by LIneker’s singing or his greater love for the crisps. I was watching it open mouthed as it got more and more silly and implausible. It’s a brilliant, brilliant way to launch a minor change to a potato crisp. So here it is:

And then came the Peugeot 508 with its lovely cinematography. All moody, dark and mysterious. A bit like the opening of Time, by Pink Floyd on Dark Side of the Moon. It was going so well. The stress of a day building up and up. Where is it taking us? Don’t I wish I looked that stylish after a stressful day.

And then he got into a Peugeot.

I don’t want to be a car snob, but it takes the wind out the sails a little. The jump between stress and muted silence is clever, but the car just looks like he is getting into a jelly with wheels that are too small. It looks like a car from the 80’s with a new paint job.

If the Walkers ad is all about making something brilliant from nothing, the Peugeot 508 ad is all about trying to polish a turd. A lovely try, let down by a really bland looking product. But again, judge for yourself.