Real engagement for brands is more than just online engagement

I saw this video today by Gary Turk and shared it on Facebook on my personal account. Without any form of promotion, today it has been shared 40 times which is exceptional. If you watch the video it talks about real engagement.

Brand engagement is about more than just likes and shares on facebook Johnny Lyle
Brand engagement is about more than just likes and shares on Facebook

As a brand and social media specialist who shows real brands how to treat their customers and behave online, it is a very, very timely reminder that real engagement is about far more than likes, shares and a few extra follows. You have to be brilliant offline to allow people to get you online.

Real engagement is about getting inside people’s heads. It’s about becoming part of their lives, so they can’t live without you. It’s about building proper relationships where you give things as well as just take them.

Real engagement is real life and that’s what Gary’s film shows us.