The New Robin Hood film is coming

I’m working on the brand for Robin Hood with the City of Nottingham and we’re trying to define what his values are all about. What does Robin Hood mean to the current generation growing up and how does that differ from any of our own perceptions.

Many see him as a movie character and even then, everyone has their favourite from Kevin Costner in Robin Hood – Prince of Thieves to Robin Hood Daffy.

Whichever is your favourite, this latest version with Russell Crowe looks like he’s being painted as a real tough guy, fighting on Nottingham beach.