Is Google playing fair with competitors search results?

I’m not going to say much here, so I’ll let you decide for yourself. I have talked about Google and their monopolistic power previously. Google is still totally dominant in the global search market. You’ll see from this graphic below that they have 67.78% of total search share compared to the next biggest Bing with only 13.27%. That’s over five times the share. In the Uk, this is 86.6% for Google and only 8.88% for Bing, which is over ten fold.

Share of search market April 2016
Share of search market April 2016

So you would expect that their results would be completely above reproach wouldn’t you? They’d play fair as they are in such an obvious monopolistic position right?

Wrong.

I wanted to understand how seller ratings worked in Bing. Were they any different to those in Google? Was there anything else I needed to know?

So an obvious search term produced the following results in Google with no sign of Bing on the whole of the first page.

Bing Seller ratings search results in Google
Bing Seller ratings search results in Google

And in Bing, quite different results here with their own two useful articles in first and second place as you’d expect.

Bing Seller ratings search results in Bing
Bing Seller ratings search results in Bing

So based on my search intention of trying to find more information about ‘Bing Seller ratings markup’, which produced the most useful results?

This does look remarkably like a playing field that is not at all level. Naughty Google.

Since I wrote this earlier today, Google have been all over BBC news for their alleged abuse of power with Android too.

 

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