I have to confess I thought this was a joke when I saw the domain name. But I had a look at their promo video and I think it is great. Funny, quirky and nowhere near earnest – as you would probably expect it to be.
I don’t know what the shoes are like, but I have noticed that they do offer a resoling service which is a great idea.
To compare another great south coast brand, when Body Shop started, they used to offer a bottle refilling service. Just send the bottle back to them and they’ll refill it for much less than the price of a new one. Once Body Shop stopped doing this, they lost a big part of their soul. I hope the Vegetarian Shoes people learn from this mistake and stick to their brand values.
Johnny Lyle's new brand thinking 