A colleague of mine pointed this out to me and declared that it was nearly as good as the 1985 Nick Kamen Levis Ad. But I have to say I totally disagree. I love the version of the song but I found myself totally captivated by Lemmy’s face lumps. Quite what these say for a wannabe stylish chic brand, I don’t know.
I think it’s interesting and I’m happy to be proved wrong with either cult status or massive viral numbers, but for me, it’s just not groundbreaking or revolutionary enough. It won’t make me go and buy the beer anyway and that’s the real acid test.