I’ve just seen this article written by Champagne Jane on the Purple Circle Blog and I love it. In my opinion, this is the best ad of 2010 (so far).
We were at some awards a few years ago when the team at Specsavers were robbed of the gold and Grand Prix awards for their previous ad called Collie Wobble. I was so incensed that they didn’t win (probably because they were a in house team rather than an agency one) that I went and told them and also told the judges that we wouldn’t be entering their awards again unless they got their judging criteria sorted.
These guys do consistently brilliant work in building their brand and their powerful strapline and should be applauded for it. So for those who’ve forgotten it, here’s Collie Wobble.