Burnley have bought a new ‘logo’ that isn’t really a logo but a clever rotating computer graphic. And it seems to have caused a bit of a stir judging by 70+ comments within a day of being shown on the Under Consideration website.
I personally like it but do find it amazingly disturbing that Coun Gordon Birtwistle, leader of Burnley Council admitted that they had to beat off stiff competition to use the logo!. What? A bidding war for a logo that is being touted about?
He said ‘it signifies the town’s “intertwining” qualities’ Did he really? Or did the designer say this in a huge piece of post rationalisation?
Surely a graphic device has to represent it’s people. It has to be embedded and probably even designed within its community. Using clip art for logos isn’t new, it’s a massive retrograde step. All credit to the people who got interested parties to compete to use their icon.
Is it a nice piece? Yes, I think so.
Does it represent Burnley? Err no. It can’t it wasn’t designed for them, it was designed to sell, not to meet and exceed a brief.