I’ve just come back to the Technorati website to have a look at what’s hot in the world of blogging, to a bold and fresh new look.
Great I think, It must have needed freshening up, or maybe it was just some spare time work for the development team, or maybe it is marketeers tinkering with something that works, or whatever.
But it doesn’t work anymore. That’s a problem for any blogger anywhere who uses their service.
There are streams of complaints from disgruntled users, many of which are technically based but all of which add up to a branding disaster for Technorati.
If you’re going to upset an audience, then perhaps the blogging community is the most vocal, the most connected and the most keen to share their thoughts with a connected world.
Following on from my thoughts about Pentax and T-Mobile Sidekick, they need to act fast to get the functionality back or watch their fans/customers leave in droves.