And then I found this, which was another interview with Nick Wheeler of CT shirts speaking at the Leaders in London Conference. He makes great shirts and other accessories but obviously keep his customers very happy indeed. How does he know? he actually asks them what they think!
I’m a bit biased because i Love Feefo, but to get one of your customer envangelising about your brand like this is priceless!
Johnny Lyle's new brand thinking 