If I was going to launch a new brand, I probably wouldn’t call it Ainol. Some Potty mouth people may misinterpret the name as being vaguely rude sounding. But according to the Chinese company Ainol, They’ve launched an iPad 2 killer at a FRACTION of the price.
Looks okay doesn’t it?
I think they are being pretty brave using the iPad2 trademark in their own marketing, as Samsung have already had to remove their Galaxy Tab from sale due to some Apple patent infringements. (and the fact that it’s an almost exact copy).
The best bit for me is their strapline that they are using to take Europe by storm. “Enjoy life, enjoy Ainol”. I wouldn’t have chosen the brand name and I certainly wouldn’t have chosen the strapline to go with it.
I’ll leave you judge for yourself whether you think it will be a sales success in Europe.