3 thoughts on “The Bic Brand – a brief history of amazing brand consistency

  1. BIC Orange Fine point pens are the best mass marketed pens in the world as far as Im concerned. At 0.8 point with a o.3 mm line width they make excellent pens for editors like me correcting mistakes inbetween text lines. I love those pens.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s