Brilliant ‘wide boy ‘ tactics used by Red Bull

Monster Energy - Who sponsor events and behave in a way that is perhaps even less subtle than Red Bull
Monster Energy - Who sponsor events and behave in a way that is perhaps even less subtle than Red Bull

In an article in the Publican Magazine published yesterday 09/11/09, Wetherspoons, the Pub operator accused Red Bull of ‘Wide Boy’ tactics in trying to get their drink back into their pubs.

Last month, Wetherspoons, had delisted Red Bull in all of its 783 pubs and replaced it with Monster Energy. This brand is one of those ones that has come out of nowhere by sponsoring all sorts of monster truck and drag bike events.

What Red Bull have been doing is sending in students, with a can of Red Bull up their jumper who were then briefed to say they had to do it because they didn’t like the taste of Monster Energy. For me, this is exactly the sort of subversive and slightly naughty idea that you would expect from Red Bull and despite the fact that they have now been caught, I say good luck to them.

In a taste test, both Monster and Red Bull would come out as a bit horrid and sugary and more like a cough medicine than a drink, so it is more about the image than the taste. The only reason that I can see that Red Bull has been delisted is for purely commercial reasons. They have been given a better margin or a bigger incentive to stock Monster, who are obviously trying to ‘buy’ their way into the Wetherspoons estate. If this isn’t wide boy tactics, I don’t know what is.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s