The Haka has always been something I have watched with fear and admiration, but today in the final of the Rugby World cup, I saw it for the first time as a brand marker for New Zealand. It shows their power, their determination and their ability to stand, miles from anywhere else in the world [...]
Filed under: brand values, branding | Tagged: brand values, France, New Zealand, Place Branding, Rugby World Cup, RWC | 1 Comment »
One of the things that has struck me since living in Nottingham is that there are very few world class landmarks for people to use in their iconic shots to sum up their visit. We all know it should be the castle, but i’m afraid that will never happen. London’s images are ever changing, but [...]
Filed under: branding | Tagged: Headington, Moulin Rouge Cinema, Nottingham, Oxford United, Place Branding | 1 Comment »
We don’t know the brief for the Ilfracombe logo, but the client seems pretty game if the comments on this BBC News article are anything to go by.So I thought it would be nice to share a few more of the worst and most inappropriate logos from around the world with you.
Filed under: branding | Tagged: bad logos, Ilfracombe, Place Branding, terrible logo | Leave a Comment »
Burnley have bought a new ‘logo’ that isn’t really a logo but a clever rotating computer graphic. And it seems to have caused a bit of a stir judging by 70+ comments within a day of being shown on the Under Consideration website.Is it a nice piece? Yes, I think so. Does it represent Burnley? Err no.
Filed under: branding | Tagged: branding, Burnley, Place Branding, Under consideration | 1 Comment »
Margate and Derby have a glut of retail space, so they need to make it incredibly attractive to independents to come along and give it a go, without the huge downside risk they would normally face, so that independently minded people will come and shop there. As with any recession, this is a chance for Derby and Margate to define their character. They have already sold their souls and found that it isn’t as great or profitable an experience as they once hoped. Lets hope they take this chance now to recover their fighting and independent spirit and maybe even save their souls
Filed under: branding | Tagged: branding, Derby, Land Securities, Margate, Place Branding, Westfield | 4 Comments »
Considering we’re meant to be in a recession, Nottingham genuinely feels like it is really fighting back. It’s become proud and innovative again and is building its brand by acting different and by actually being innovative. Branding is about the sustained differentiation of a product, service or place. In this regard Nottingham is practicing some of the best branding you will see from any city anywhere.
Filed under: branding | Tagged: branding, English Riviera, Innovation, Landor, Melbourne, Nottingham, Place Branding, Sven, Torbay | 1 Comment »
It’s the future for me! I was genuinely quite nervous about moving my car insurance for the first time in years and did the usual of going onto the price comparison website www.gocompare.com which I have to say was remarkably easy to use and offered me some prices that seemed much lower than when I [...]
Filed under: branding | Tagged: Admiral Insurance, branding, Canada, Place Branding, www.gocompare.com | 1 Comment »
The Daily Mirror had a great front cover article yesterday with david Cameron relaxing on a Cornish beach on his holiday. More interesting to me was the headline on the paper he was reading however. It was from the Plymouth Herald where they are having a go about an £1/2 million rebrand of the new [...]
Filed under: branding | Tagged: Brand for Nottingham, branding, Council logo, David Cameron, Place Branding, Purple Circle, Wonky N | Leave a Comment »
