Not one to kick a man when he’s down but some of the numbers that surround Tiger Woods’ sponsorship deals are starting to reach the public domain. So lets look at a few of them and see which ones have a chance of surviving.
Filed under: brand values, branding | Tagged: Accenture, Andersen Consulting, David Beckham, EA Sports, Gatorade, Gillette, Nike, Pepsi, Roger Federer, Thierry Henry, Tiger Woods | 1 Comment »
Every time Pepsi change their logo, they create a level of uncertainty in a potential customer, rather like going into a pub or office you don’t know, that it may not be to your taste. You will naturally ask yourself ‘Will it be the Pepsi I know? Or have they changed it to make it more relevant to a new more exciting and younger audience? Will I look silly if I drink it? My very own equivalent of dad dancing in the wrong room.
Filed under: branding | Tagged: brand values, branding, coca cola, Coke, Pepsi | 6 Comments »
It’s not about branding – it’s the product. As long as you add the caveat here that blind testing is not always a faithful predictor of what you are going to do in future. Martin Lindstrom in his book Buyology massively disproved that, but it will make you think.
Filed under: branding | Tagged: Bing, Blind test, branding, Coke, Google, Malcolm Gladwell, Pepsi, Yahoo | 5 Comments »
Over the course of the last year or so, I wrote a book called Bottled Spunk – Its all about branding, and how it impacts, how it works and how to create your own. I haven’t yet got around to looking for a publisher, so I thought I would publish the introduction on here to see whether there was any form of market for it and to see what people’s initial reaction was.
Filed under: branding | Tagged: Aquafina, branding, coca cola, Dasani, OFWAT, Pepsi | 8 Comments »
