Following on from the piece I wrote on October 8 about what the word ‘best’ means in branding, I now have proof that the customers don’t get the message or believe it either. BB’s Muffins, the object of my mickey take appear to have gone out of business in the Nottingham store that I featured.
Filed under: branding | Tagged: BB's Muffins, Nottingham, Victoria Centre, world's best coffee | 1 Comment »
Tonight sees the first big game of Nottingham Hoods basketball team. Set up by Lee English, it is Nottingham’s newest sporting club and was established to get kids off the street and ‘balling’ rather than causing trouble.
Filed under: Robin Hood | Tagged: basketball, Lee English, Nottingham, Nottingham Hoods | 1 Comment »
Considering we’re meant to be in a recession, Nottingham genuinely feels like it is really fighting back. It’s become proud and innovative again and is building its brand by acting different and by actually being innovative. Branding is about the sustained differentiation of a product, service or place. In this regard Nottingham is practicing some of the best branding you will see from any city anywhere.
Filed under: branding | Tagged: branding, English Riviera, Innovation, Landor, Melbourne, Nottingham, Place Branding, Sven, Torbay | 1 Comment »
I have just read the book ‘The Damned United’ about Brian Clough’s time at Leeds United. To any of you who have read this blog for a while, you’ll realise that I am a bit of a fan of Cloughie’s, so wanted to look at him as a brand to see what he stood for and what made him stand out – two vital elements for any branding programme.
Filed under: branding | Tagged: brand values, branding, Brian Clough, Derby County, Nottingham | 2 Comments »
