You may have seen this little story bubbling under over the last week or so but it says an awful lot to me about brands and their respective behaviours. In brief, Brewdog were at the British Institute of Innkeeping awards and fully expected to win the title of Bar Operator of the Year. They were [...]
Filed under: brand values, branding | Tagged: Brewdog, British Institute of Innkeeping, Diageo, Flawless Brands, Nottingham | Leave a Comment »