I’m not that easily impressed with TV ads, but this one from Nike is truly amazing. Select the 1080p version so you see it in all of it’s glory, go full screen, turn the volume up and enjoy. It’s humorous, beautifully and epically filmed and the ad of the year so far for me.
Filed under: branding | Tagged: Nike, Ronaldo, Wayne Rooney, World cup ad | Leave a Comment »
A few months ago when the Tiger Woods scandal first started to unfold, I wrote a piece about what the brands he was associated with would do, how they would react and which would desert him. Tiger can claim outrageous shot making, but the respect for even his father at the behest of his sponsors has gone – and I don’t see him ever getting it back. Maybe the American public haven’t noticed this yet, but this is the beginning of the end for me. Not the affairs, the lies or even the car crash. Once you lose respect for yourself, your days as a brand icon are numbered.
Filed under: brand values, branding | Tagged: BBC, Ian Poulter, Lee Westwood, Nike, Tiger Woods, US Masters | 2 Comments »
Not one to kick a man when he’s down but some of the numbers that surround Tiger Woods’ sponsorship deals are starting to reach the public domain. So lets look at a few of them and see which ones have a chance of surviving.
Filed under: brand values, branding | Tagged: Accenture, Andersen Consulting, David Beckham, EA Sports, Gatorade, Gillette, Nike, Pepsi, Roger Federer, Thierry Henry, Tiger Woods | 1 Comment »
Branded stamps could be the future to get kids writing again. Letters, Just do it
Filed under: branding | Tagged: Bob the Builder, branding, Carlsberg, Everton FC, McDonalds, Nike, Purple Circle, royal mail, stamps, the Simpsons | 2 Comments »
