Sticking marks on the side of cows was where branding started, but now people who wear overtly branded clothes, shoes and hang out in branded retailers are doing the same. They are saying they are part of the same branded ‘tribe’ or herd’ as everyone else with the same brand.
Filed under: branding | Tagged: branding, Martin Lindstrom, Buyology, Cows | 1 Comment »
There’s a lot to learn from Martin Lindstrom’s Buyology, not least of which is the fact that conventional research as a predictor of potential buyer behaviour is on the verge of useless. What we say we will do, buy or watch is barely related to what we do in reality
Filed under: branding | Tagged: branding, Martin Lindstrom, Buyology, Vance Packard, Hidden Persuaders, buyer behaviour | Leave a Comment »
As long ago as 1994 when we were working for a world class Racing Drivers School at Donington Park in UK. They came to us with a problem of a winter course that was almost impossible to sell out and they wanted us to produce a flyer for them to help sell it at a [...]
Filed under: brand values, branding | Tagged: brand values, branding, Calvin Klein, Martin Lindstrom, TK Maxx, Tony Parsons | Leave a Comment »
