When you make brand promises as big as M&S have been making, you have to not only wine and dine them, you have to be the perfect date, who brings flowers to you, says nice things to the future in laws and remembers all the little brothers and sisters birthdays. You have to be perfect. Not fine. Perfect
Filed under: branding | Tagged: brand values, branding, M&S, Marks and Spencer, Tony Parsons | Leave a Comment »
It seems obvious to most of us that unless we innovate with our brands we die, but why do so many organisations and brand owners slowly drift into mediocrity? Branding is far more than changing logos, it’s about renewing the entire presentation of an organisation to its customers or agreed target audience, who may become [...]
Filed under: branding | Tagged: branding, fat Duck, Heston Blumenthal, Innovate, Innovation, Little Chef, Marks and Spencer, Olympic breakfast, Swatch, Tebay | 2 Comments »
