Posted on October 6, 2009 by John Lyle
A little while ago, I wrote a piece about the fight that Margate and Derby were facing in attracting new retailers when they are committed to charging business rates based on the rateable value. And it seems that the answer has happened right on my doorstep, with the arrival of Wayne Hemingway’s Kioskiosk Project. This project allows start-ups free use of a funky retail space within the city to see what works for them, see whether they like it and to see whether they can make money at it – without much downside risk.
Filed under: Brand for Nottingham | Tagged: Invest in Nottingham, Kioskiosk, Margate, Wayne Hemingway, We Make T-shirts | Leave a Comment »
Posted on August 3, 2009 by John Lyle
Margate and Derby have a glut of retail space, so they need to make it incredibly attractive to independents to come along and give it a go, without the huge downside risk they would normally face, so that independently minded people will come and shop there. As with any recession, this is a chance for Derby and Margate to define their character. They have already sold their souls and found that it isn’t as great or profitable an experience as they once hoped. Lets hope they take this chance now to recover their fighting and independent spirit and maybe even save their souls
Filed under: branding | Tagged: branding, Derby, Land Securities, Margate, Place Branding, Westfield | 2 Comments »
Posted on May 27, 2009 by John Lyle
Rebranding any place in isolation will achieve absolutely nothing. Using it as an excuse to show people you have changed and will behave differently going forward has the potential to really work. This applies to ANY brand, be it place, product or service. `For Margate to prove it wants to succeed, it has to dare to be different.
Filed under: branding | Tagged: branding, Margate, The Apprentice | 1 Comment »
Posted on May 14, 2009 by John Lyle
Having watched The Apprentice last night for the first time, a few things struck me about the programme itself and the solutions that the contestants put forward as to how they would rebrand Margate. Neither team really understood what a rebrand was all about.
Filed under: Brand for Nottingham, branding | Tagged: branding, Margate, The Apprentice | 8 Comments »
