I’ve been thinking about this a lot over the last few weeks since the first debate and thought it would be good to relate the huge surge of support for the Liberal Democrats to a consumer brand – which they have effectively become when they are ‘advertised’ in such a high profile manner. I think the answer is simple. By allowing Nick Clegg to stand on the stage next to the two major brands of Labour and Conservative, they were giving them the equivalent of a supermarket listing for a minor brand.
Filed under: brand values, branding | Tagged: BNP, Conservative, Labour, Liberal Democrats, Nick Clegg, SNP, Tesco, UK General Election 2010, UKIP | 3 Comments »
