I love the irony of this.
KFC in the US are vowing to help Juvenile Diabetes Research Foundation (JDRF) by donating a full dollar to the charity when someone buys one of their $2.99 half-gallon drinks.
Wow, that’s really generous isn’t it? A third of the sale price goes to charity.
But there’s a problem.
Each of these half-gallon drinks contains over 800 calories. Calories as we know, are a major contributor to obesity in any age group and in children in the US it’s a real and growing problem.
Brands like to hang out with other brands as there is generally a values overlay. Both do well from each other. But to try and link to a health related charity with a drink that contains 56 spoonfuls of sugar has to be one of the most crass attempts at buying grace for the brand.
If I ran the JRDF Charity, I would tell KFC to stick it and milk the hell out of the PR opportunity it created.
Thanks to Death and Taxes for the image.