I’ve been wondering for some time now whether the .com. .co.uk. .net and .eu suffixes are all we need to buy when we launch a new brand for a client. We don’t want to make the mistake of Wolff Olins, when they were preparing to launch ‘Introducing Monday ‘ back in 2002. They forgot to [...]
Filed under: branding | Tagged: B3ta, domain names, Introducing Monday, PriceWaterhouse Coopers, Wolff Olins | Leave a Comment »