It was announced on the BBC (so it must be right then!) that spending on online advertising in the UK has overtaken the spend on TV advertising for the first time. It came from a report prepared by Pricewaterhouse Coopers for the Internet Advertising Bureau. I think this is not great, not great at all, as brands will suffer in the long term for doing so.
Filed under: branding | Tagged: B3ta, BBC, Internet Advertising, Introducing Monday, Levis, PwC | Leave a Comment »
