I’ve been wondering for some time now whether the .com. .co.uk. .net and .eu suffixes are all we need to buy when we launch a new brand for a client. We don’t want to make the mistake of Wolff Olins, when they were preparing to launch ‘Introducing Monday ‘ back in 2002. They forgot to [...]
Filed under: branding | Tagged: B3ta, domain names, Introducing Monday, PriceWaterhouse Coopers, Wolff Olins | Leave a Comment »
It was announced on the BBC (so it must be right then!) that spending on online advertising in the UK has overtaken the spend on TV advertising for the first time. It came from a report prepared by Pricewaterhouse Coopers for the Internet Advertising Bureau. I think this is not great, not great at all, as brands will suffer in the long term for doing so.
Filed under: branding | Tagged: B3ta, BBC, Internet Advertising, Introducing Monday, Levis, PwC | 2 Comments »
Changing logos is pointless, branding is about the experience, enlightened clients apply here please.
Filed under: branding | Tagged: brand experience, Brand Fusion, brand values, branding, Consignia, Introducing Monday, Ogilvy, TB Song | Leave a Comment »
