Considering we’re meant to be in a recession, Nottingham genuinely feels like it is really fighting back. It’s become proud and innovative again and is building its brand by acting different and by actually being innovative. Branding is about the sustained differentiation of a product, service or place. In this regard Nottingham is practicing some of the best branding you will see from any city anywhere.
Filed under: branding | Tagged: branding, English Riviera, Innovation, Landor, Melbourne, Nottingham, Place Branding, Sven, Torbay | 1 Comment »
