Posted on August 12, 2009 by John Lyle
If imitation is the sincerest form of flattery and flattery will get you everywhere, perhaps that’s why all of the best brands of our age are all becoming a bit, well, samey.I think a change is a coming. I believe that brands grow so fast these days that they are likely to die just as fast. In the perfect market that we now live, where all of the people have all of the information a new brand can literally come out of nowhere and achieve the status of our current heroes.
Filed under: branding | Tagged: branding, Howies, Innocent smoothies, Rachel's Organic | Leave a Comment »
Posted on August 6, 2009 by John Lyle
Twitter isn’t that new to many people, but its scarily new to others and as such, the etiquette of how to use it is only now beginning to emerge. If it is about relationships, then speaking without listening won’t keep you in a relationship for long. See how you get along for a day at work ignoring everything your colleagues say to you. As Innocent Smoothies taught me in their book. If you’re talking you’re not listening.
Filed under: branding | Tagged: Ashton Kutcher, branding, Britney, Innocent smoothies, Twitter | Leave a Comment »
Posted on July 30, 2009 by John Lyle
This is one of the most exciting and informative presentations about Social media I have ever seen. There are so many lessons to come from it that it seems obvious to pick to what I think are the main few for us to learn from in case you don’t have time to go through it yourself.
Filed under: branding | Tagged: branding, Innocent smoothies, Slideshare, Social media | 1 Comment »
Posted on July 10, 2009 by John Lyle
There are few books that I have ever read that I have enjoyed more than ‘A Book About Innocent: Our Story and Some Things We’ve Learned’, because it is so obviously living its own values throughout every single element of the presentation.
Filed under: branding | Tagged: brand books, brand values, branding, Innocent smoothies | Leave a Comment »
Posted on July 7, 2009 by John Lyle
Innocent often put ‘joke’ ingredients in their listings and on one, they added the odd ingredient of ‘Two Plump Nuns’. This was designed to show their purity and innocence – a lovely and funny thought – but really not one to be taken too seriously – who would really be thinking there was bits of nun in it, plump or otherwise?
Filed under: branding | Tagged: branding, Innocent smoothies, two plump nuns | 1 Comment »
