Okay, I know it’s early for 2011 predictions, but after a good holiday, my thoughts were turning to what will happen when I get back to work. So this is what I predict will change – or start to change – for 2011.
Filed under: branding | Tagged: Bernard Mathews, BeWILDerwood, Covent Garden, England Football, Innocent smoothies, Kia, RedLaser App, Vauxhall | 1 Comment »
If imitation is the sincerest form of flattery and flattery will get you everywhere, perhaps that’s why all of the best brands of our age are all becoming a bit, well, samey.I think a change is a coming. I believe that brands grow so fast these days that they are likely to die just as fast. In the perfect market that we now live, where all of the people have all of the information a new brand can literally come out of nowhere and achieve the status of our current heroes.
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Twitter isn’t that new to many people, but its scarily new to others and as such, the etiquette of how to use it is only now beginning to emerge. If it is about relationships, then speaking without listening won’t keep you in a relationship for long. See how you get along for a day at work ignoring everything your colleagues say to you. As Innocent Smoothies taught me in their book. If you’re talking you’re not listening.
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There are few books that I have ever read that I have enjoyed more than ‘A Book About Innocent: Our Story and Some Things We’ve Learned’, because it is so obviously living its own values throughout every single element of the presentation.
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Innocent often put ‘joke’ ingredients in their listings and on one, they added the odd ingredient of ‘Two Plump Nuns’. This was designed to show their purity and innocence – a lovely and funny thought – but really not one to be taken too seriously – who would really be thinking there was bits of nun in it, plump or otherwise?
Filed under: branding | Tagged: branding, Innocent smoothies, two plump nuns | 1 Comment »
