I’m 44 years old and grew up in a village outside Plymouth in Devon. Having moved there from Oxford, it never felt like to most cosmopolitan place but I don’t think my childhood years were that different to millions of others of my age. But young people today are totally different in some of the [...]
Filed under: brand values, branding | Tagged: Apple, Chris Bentley, Facebook, Fortune, Google, Twitter, X Factor | 2 Comments »
It’s not about branding – it’s the product. As long as you add the caveat here that blind testing is not always a faithful predictor of what you are going to do in future. Martin Lindstrom in his book Buyology massively disproved that, but it will make you think.
Filed under: branding | Tagged: Bing, Blind test, branding, Coke, Google, Malcolm Gladwell, Pepsi, Yahoo | 5 Comments »
I have switched from Blogger to WordPress as it seems far more intuitive to use. So far so good. let me know what you think of the new look. Cheers John
Filed under: branding | Tagged: Blogger, Google, Wordpress | Leave a Comment »
