It’s not about branding – it’s the product. As long as you add the caveat here that blind testing is not always a faithful predictor of what you are going to do in future. Martin Lindstrom in his book Buyology massively disproved that, but it will make you think.
Filed under: branding | Tagged: Google, branding, Pepsi, Malcolm Gladwell, Bing, Yahoo, Blind test, Coke | 5 Comments »
