Posted on January 6, 2010 by John Lyle
I’ve never been a big fan of delivered pizza. It always seems to be a bit like wet cardboard. Domino’s decision to come out and tell everyone they agreed with this thought and that they had done something about it, to me, means they deserve all the success they get.
Filed under: brand values, branding | Tagged: Domino's, feedback, feefo, italian pizza | 3 Comments »
Posted on October 28, 2009 by John Lyle
Yellow pages used to be one of those businesses that you relied upon to provide calls that lead to sales. but Yellow Pages or Yell hasn’t evolved, and they are signing their own death warrant. There’s a slightly different logo on the site (whoopee) but it is in effect, exactly the same product as when they launched it to the market – before Google were any form of force – in 1996
Filed under: branding | Tagged: 192.com, branding, feefo, Fly fishing, JR Hartley, Waterfood Wedgewood, Woolworths, www.yell.com, Yell, Yellow Pages, YouTube | 4 Comments »
Posted on October 13, 2009 by John Lyle
Last year I bought a new camera. It’s a Pentax Optio and was hailed as a great camera by some of the review sites. It’s actually rubbish. Perhaps I should have looked beyond the first two reviews that Google threw up. Perhaps I should look for a mark of independence such as Feefo offers, or perhaps I should just go and buy a Ricoh GR Digital?
Filed under: branding | Tagged: Bowery Ballroom, feefo, Little Boots, Pentax, reviews, Ricoh GR digital | Leave a Comment »
Posted on October 10, 2009 by John Lyle
And then I found this, which was another interview with Nick Wheeler of CT shirts speaking at the Leaders in London Conference. He makes great shirts and other accessories but obviously keep his customers very happy indeed. How does he know? he actually asks them what they think! I’m a bit biased because i Love [...]
Filed under: branding | Tagged: Charles Tyrwhitt, CT shirts, feefo, Nick Wheeler | Leave a Comment »
Posted on May 19, 2009 by John Lyle
My very own checklist for starting to look at any branding project, in order to capture where the business and the brand already is, which highlights what we need to work on in order to turn it around or grow it even further
Filed under: branding | Tagged: brand experience, branding, feefo, Purple Circle | 5 Comments »
Posted on March 3, 2009 by John Lyle
We ask our clients to put a lot of trust in our advice when they go through a rebrand, but its not often that the favour is so completely repaid. Well it was today – In some style. The client, Ed Lennox from Feefo is a very keen pilot and as we were meeting at [...]
Filed under: branding | Tagged: branding, feefo, trust, Yes Man | Leave a Comment »