Domino’s deserve success for their incredibly brave decision

I’ve never been a big fan of delivered pizza. It always seems to be a bit like wet cardboard. Domino’s decision to come out and tell everyone they agreed with this thought and that they had done something about it, to me, means they deserve all the success they get.

Yell Hell – Will Yellow Pages Evolve or die?

Yellow pages used to be one of those businesses that you relied upon to provide calls that lead to sales. but Yellow Pages or Yell hasn’t evolved, and they are signing their own death warrant. There’s a slightly different logo on the site (whoopee) but it is in effect, exactly the same product as when they launched it to the market – before Google were any form of force – in 1996

When is a consumer review not a fair review?

Last year I bought a new camera. It’s a Pentax Optio and was hailed as a great camera by some of the review sites. It’s actually rubbish. Perhaps I should have looked beyond the first two reviews that Google threw up. Perhaps I should look for a mark of independence such as Feefo offers, or perhaps I should just go and buy a Ricoh GR Digital?

Why Feedback from your customers is vital

And then I found this, which was another interview with Nick Wheeler of CT shirts speaking at the Leaders in London Conference. He makes great shirts and other accessories but obviously keep his customers very happy indeed. How does he know? he actually asks them what they think! I’m a bit biased because i Love [...]

What are the eleven rules and three checkpoints for brilliant branding?

My very own checklist for starting to look at any branding project, in order to capture where the business and the brand already is, which highlights what we need to work on in order to turn it around or grow it even further

Helping our clients business fly – or is it the other way around?

We ask our clients to put a lot of trust in our advice when they go through a rebrand, but its not often that the favour is so completely repaid. Well it was today – In some style. The client, Ed Lennox from Feefo is a very keen pilot and as we were meeting at [...]