How to use Twitter in ten easy lessons

Posted on January 7, 2011 by John Lyle

I’ve been asked about this a lot in the last few weeks, so thought it was worth sharing my thoughts on how to best use Twitter. Ten things you really need to know about Twitter and how to make it work for you and your brand. 1. Decide whether you are a person or a [...]

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The X Factor effect and how brands need to recognise the changes in youth behaviour

Posted on September 3, 2010 by John Lyle

I’m 44 years old and grew up in a village outside Plymouth in Devon. Having moved there from Oxford, it never felt like to most cosmopolitan place but I don’t think my childhood years were that different to millions of others of my age. But young people today are totally different in some of the [...]

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Social media is really antisocial for B2B

Posted on May 21, 2010 by John Lyle

I’m a big fan of social media, it’s great fun and quite sociable really. But is it right for most brands or is it just a great big distraction? If you’re a B2B supplier, wouldn’t the TWENTY SEVEN hours every single month, you’ve just saved be better spent hanging out with your clients and giving them a good listening too?

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Facebook is the biggest waste of time in our universe – it’s official

Posted on February 17, 2010 by John Lyle

According to some new figures by Nielsen the average Facebook user spent seven hours of their precious time on Facebook in January. That sounds like about six hours and thirty minutes too much to me, but then again, I’m not generally stuck for things to do in the evening.

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Why social media matters?

Posted on October 21, 2009 by John Lyle

There are two growing schools of thought with regard to social media. There are the Luddites and there are sensible people. The next generation will live in their convenient world of augmented reality and any brand owner who doesn’t see this can just hop into this nice cold pan of water I have waiting over here, whilst the world applies the heat.

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Do you think Social media is a fad?

Posted on October 15, 2009 by John Lyle

I saw this article on Mich Slack’s blog yesterday and had to add it to my own stuff. It is a truly amazing short video that will scare the living daylights out of you if you think that social media is a fad.

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