Posted on January 28, 2009 by John Lyle
For years, we have been saying that it is not you that decides whether your brand is any good, it’s your customers. That may seem like a bold or even an odd claim, but the growth of feedback websites is proving it. We are just starting to work with one of the best called Feefo [...]
Filed under: branding | Tagged: BeWILDerwood, design is honest, eight reasons to buy anything, Purple Circle, The Brand Handbook, Virgin, worlds best complaint letter | 2 Comments »
Posted on January 5, 2009 by John Lyle
Few of us can be in any doubt that times are tough for most sectors of business and all of us will have to adjust our business models to survive and maybe even thrive. Having started our own business in a recession, we know all about how to trade in these times. There are two [...]
Filed under: branding | Tagged: branding, credit crunch, eight reasons to buy anything, Purple Circle, recession | 2 Comments »
Posted on July 23, 2008 by John Lyle
We’ve been having problems with T-Mobile and their Blackberry services for months. Every time it sent and email to one of our handsets, it bounced back to tell the sender it hadn’t arrived. Helpful stuff – particularly as it did arrive and we had people ringing and complaining and all sorts. We rang T-Mobile on [...]
Filed under: branding | Tagged: branding, eight reasons to buy anything, Purple Circle, T-Mobile, Why Johnny Can’t brand | Leave a Comment »