These guys have done some very clever ads which I have to say are helping them build a realy powerful brand in a very crowded sector of Bottled water. It’s well filmed and constructed and reminds me of the childhood game of mousetrap and the domino rallies we used to create (but not with Goldfish) [...]
Filed under: branding | Tagged: bottled water, Brains from Thunderbirds, branding, Britvic, Drench, Mr Memory the Goldfish | 1 Comment »
According to the latest figures we are just slowly edging out of recession, but I for one believe that it is only just about to begin. Well, from May onwards, we’re having to start paying for it through higher taxes and lower public spending, so I believe we will be facing our most austere era for many generations. So that’s it. Like I wrote last year when Woolworths waddled pathetically into financial obscurity through lack of effort and like any good Cub Scout would advise. Be prepared.
Filed under: branding | Tagged: Accenture, branding, Lyle's Ginger beer, May 6th Election, recession, Woolworths | 3 Comments »
Brands like Ryanair that treat their customers that badly always fail in the end. The only good thing about Ryanair is that they are keeping the others keen with their pricing.
Filed under: branding | Tagged: BMI Baby, branding, Ryanair | 4 Comments »
A product itself, is just one element of the overall brand experience. Like a burger in McDonalds to the Petrol in a Shell station, the product is the product is the product. It is not the brand. If it has a logo on it, it’s a logo’d product. It’s still not a brand.
Filed under: brand values, branding | Tagged: Brand management, branding, Guinness, McDonalds, Shell | Leave a Comment »
One of the biggest changes for any organisation that is considering a new logo, is top accept that the logo doesn’t need to say what you do, and just concentrate on letting it say who you are.
Filed under: branding | Tagged: branding, Fresh & Easy, Jack Welch, logo design, Tesco | Leave a Comment »
Beer brands, like most adults, shouldn’t try to get down there with the kids, it will kill all of them in the end.
Filed under: brand values, branding | Tagged: brand values, branding, Diamond White, Heineken, Stella Artois, White Lightning, Wife beater | 2 Comments »
I am open about the fact that I am a bit of a geeky bloke. I like to repair things. Actually I Like to take things apart and see how they work and as I have got older I have become (slightly) better at getting them back together and working again. If the price of the biggest and most breakable part was around half of the lowest price you could by the whole unit from scratch, there would be no debate, you’d get on and stick with it
Filed under: brand values, branding | Tagged: Amazon, branding, Buy Spares, Crockpot, Morphy Richards, Morphy Richards 48715 Slow Cooker, repair, Spare parts, Spares 2 Go | Leave a Comment »
Marlboro are restricting access to their website. You can only access this site if you are USA based and are prepared to add your social security details and full address to prove you are over 21 years of age. It’s scarcity marketing again.
Filed under: branding | Tagged: branding, Knob Creek, Marlboro, scarcity marketing | Leave a Comment »
This is a set of guidelines released by Apple in December 1996 as to how you should go about building the perfect website. They still seem to ring rather true today, and if applied would improve many current websites.
Filed under: branding | Tagged: Apple, branding, web design | Leave a Comment »
It’s a bit of momentous day for me today as I have just been out and bought a Moleskine diary. This probably isn’t that momentous for most people, but it is an indication for me of a structural change in the way I work. I’m looking at our own industry for Purple Circle and wondering where the next structural change is going to come from. I suggest you do the same.
Filed under: branding | Tagged: Amazon, branding, Filofax, Hemingway, Moleskine | Leave a Comment »
