Posted on April 14, 2010 by John Lyle
This great little video shows the length that Puma have gone to in order to completely rid themselves of the wasteful box for shipping the range of cool shoes. But having gone through a 21 month consultation process, they have radically reinvented something they are calling a bag, but still looks remarkably err, Box like. Whether they have moved away from a conventional box or not, they have saved a fortune in production costs – that you can guarantee will not be passed on in lower prices. That for me makes it, with some reservations, a good job well done by the teams involved.
Filed under: branding | Tagged: branding, new box, Puma, The Fuse Project | Leave a Comment »
Posted on March 26, 2010 by John Lyle
Bic is one of those brands that is easy to belittle or even ignore. As they are doing most of their work in the lower end of the markets they address, it is easy to overlook them as a real brand. But I’m going to put my reputation on the line and say that I think they are a quite remarkable brand and many others could learn from them and what they do. I wish them many more successful years.
Filed under: branding | Tagged: Bic, Bic Logo, brand consistency, branding, Clichy, functional, Orange, practical, simple | 2 Comments »
Posted on March 25, 2010 by John Lyle
This is a TED video about Wireless electricity or WiTricity. This has the potential to safely end all of this hassle or wired connections and the sooner we see it commercially, the better.
Filed under: branding | Tagged: branding, WiTricity, Wireless Electricity, Andorra, Nikola Tesla | 1 Comment »
Posted on February 24, 2010 by John Lyle
These guys have done some very clever ads which I have to say are helping them build a realy powerful brand in a very crowded sector of Bottled water. It’s well filmed and constructed and reminds me of the childhood game of mousetrap and the domino rallies we used to create (but not with Goldfish) [...]
Filed under: branding | Tagged: bottled water, Brains from Thunderbirds, branding, Britvic, Drench, Mr Memory the Goldfish | 1 Comment »
Posted on January 28, 2010 by John Lyle
According to the latest figures we are just slowly edging out of recession, but I for one believe that it is only just about to begin. Well, from May onwards, we’re having to start paying for it through higher taxes and lower public spending, so I believe we will be facing our most austere era for many generations. So that’s it. Like I wrote last year when Woolworths waddled pathetically into financial obscurity through lack of effort and like any good Cub Scout would advise. Be prepared.
Filed under: branding | Tagged: Accenture, branding, Lyle's Ginger beer, May 6th Election, recession, Woolworths | 3 Comments »
Posted on January 12, 2010 by John Lyle
Brands like Ryanair that treat their customers that badly always fail in the end. The only good thing about Ryanair is that they are keeping the others keen with their pricing.
Filed under: branding | Tagged: BMI Baby, branding, Ryanair | 3 Comments »
Posted on December 22, 2009 by John Lyle
A product itself, is just one element of the overall brand experience. Like a burger in McDonalds to the Petrol in a Shell station, the product is the product is the product. It is not the brand. If it has a logo on it, it’s a logo’d product. It’s still not a brand.
Filed under: brand values, branding | Tagged: Brand management, branding, Guinness, McDonalds, Shell | Leave a Comment »
Posted on December 21, 2009 by John Lyle
One of the biggest changes for any organisation that is considering a new logo, is top accept that the logo doesn’t need to say what you do, and just concentrate on letting it say who you are.
Filed under: branding | Tagged: branding, Fresh & Easy, Jack Welch, logo design, Tesco | Leave a Comment »
Posted on December 17, 2009 by John Lyle
Beer brands, like most adults, shouldn’t try to get down there with the kids, it will kill all of them in the end.
Filed under: brand values, branding | Tagged: brand values, branding, Diamond White, Heineken, Stella Artois, White Lightning, Wife beater | 2 Comments »
Posted on December 2, 2009 by John Lyle
I am open about the fact that I am a bit of a geeky bloke. I like to repair things. Actually I Like to take things apart and see how they work and as I have got older I have become (slightly) better at getting them back together and working again. If the price of the biggest and most breakable part was around half of the lowest price you could by the whole unit from scratch, there would be no debate, you’d get on and stick with it
Filed under: brand values, branding | Tagged: branding, Amazon, Morphy Richards, Spares 2 Go, Buy Spares, repair, Spare parts, Crockpot, Morphy Richards 48715 Slow Cooker | Leave a Comment »
