But I don’t think I want to add it to anything i’m going to eat this Easter. And what is that at the bottom right of the label? Updated I have just read the instructions on the side of the pack and it comes with some helpful tips. Apparently…. “Cock flavoured seasoning is a versatile [...]
Filed under: branding | Tagged: branding, Cock flavoured seasoning, Tropical Sun | 8 Comments »
This is a guy called Paul Bennett speaking at the Economist Conference and it as changed (again) the way I look at things. His four words: People Authenticity Service Simplicity Can be applied to any business in any field. If you get them right, you can create a clearly differentiated successful business and a successful [...]
Filed under: brand values, branding | Tagged: branding, Economist Conference, feedback, Ideo, Paul Bennett | Leave a Comment »
I’ve been asked about this a lot in the last few weeks, so thought it was worth sharing my thoughts on how to best use Twitter. Ten things you really need to know about Twitter and how to make it work for you and your brand. 1. Decide whether you are a person or a [...]
Filed under: branding | Tagged: branding, Facebook, Nottingham, Twitter | Leave a Comment »
As a brand man through and through, I have to comment on the new branding for Starbucks. So, i’ll nail my colours to the mast and say, that I like it. I like what they’ve done and I like their thinking, but i’ll show why and what the risks are. 1. I like it It’s [...]
Filed under: branding | Tagged: branding, Porsche, Starbucks | 12 Comments »
I’ve written a few pieces recently about consumer power (and blogger power) and wonder whether we are reaching the position of a perfect market economy. That is the previously theoretical situation, where all the buyers having all the information to buy identical products. When I studied economics at school the section I was most fascinated [...]
Filed under: Andy Hanselman, branding | Tagged: branding, economics, Internet, perfect market | 4 Comments »
Sorry to make this the third video in a row, but this is a super piece of brand repositioning. Thanks to Kelly Herrick of Abacus for sharing it – I certainly wouldn’t have seen it as I simply can’t bring myself to sit down and watch X Factor. Yeo Valley would hardly have been described as a happening, trendy and even cool brand, but they may do now.
Filed under: branding | Tagged: brand reposition, branding, Levis, Nick Kamen, rebranding, X Factor, Yeo valley | 3 Comments »
Monster Energy is a fizzy drink, that is squarely aimed at teenage boys. This video uses a Ford Fiesta – admittedly suped up to 650bhp that is being driven brilliantly around a deserted track. This is a car that is achievable and almost desirable by teenage lads.
Filed under: branding | Tagged: branding, Ford Fiesta, Monster Energy, Monster Energy Logo | 2 Comments »
This great little video shows the length that Puma have gone to in order to completely rid themselves of the wasteful box for shipping the range of cool shoes. But having gone through a 21 month consultation process, they have radically reinvented something they are calling a bag, but still looks remarkably err, Box like. Whether they have moved away from a conventional box or not, they have saved a fortune in production costs – that you can guarantee will not be passed on in lower prices. That for me makes it, with some reservations, a good job well done by the teams involved.
Filed under: branding | Tagged: branding, new box, Puma, The Fuse Project | Leave a Comment »
Bic is one of those brands that is easy to belittle or even ignore. As they are doing most of their work in the lower end of the markets they address, it is easy to overlook them as a real brand. But I’m going to put my reputation on the line and say that I think they are a quite remarkable brand and many others could learn from them and what they do. I wish them many more successful years.
Filed under: branding | Tagged: Bic, Bic Logo, brand consistency, branding, Clichy, functional, Orange, practical, simple | 3 Comments »
