Every time Pepsi change their logo, they create a level of uncertainty in a potential customer, rather like going into a pub or office you don’t know, that it may not be to your taste. You will naturally ask yourself ‘Will it be the Pepsi I know? Or have they changed it to make it more relevant to a new more exciting and younger audience? Will I look silly if I drink it? My very own equivalent of dad dancing in the wrong room.
Filed under: branding | Tagged: brand values, branding, coca cola, Coke, Pepsi | 6 Comments »
