You know your brand is in some sort of trouble when you get genius comics Like Dan and Dan writing brilliant skitts of what you do and tearing apart everything that your hateful, petty minded, bigoted brand stands for. Nice one Dan. And Dan. Love it.
Filed under: brand values | Tagged: brand values, Daily Mail, Dan and Dan | Leave a Comment »
I’ve been catching up with some of my Podcasts over the holiday period and this one by Jack Welch seemed to be good advice for all sorts of situations from MP’s expenses to any bad publicity your brand faces.
Filed under: brand values, branding | Tagged: brand values, GE, Jack Welch, reputation management | Leave a Comment »
Beer brands, like most adults, shouldn’t try to get down there with the kids, it will kill all of them in the end.
Filed under: brand values, branding | Tagged: brand values, branding, Diamond White, Heineken, Stella Artois, White Lightning, Wife beater | 2 Comments »
What does ‘best’ mean in a branding context? And is ‘best’ a defensible position or one you should even think about using as a claim? Anyone can claim they offer the ‘world’s best’ as it isn’t a point of difference, it’s just a point of top parity. Who else can we add to the list of fame/shame as making brilliant/ridiculous claims to be the best?
Filed under: branding | Tagged: BB Muffins, brand values, branding, Elf, Gillette, Seattle's Best Coffee, Tina Turner | 1 Comment »
Spain has completely trashed its brand values. It has stamped all over them and probably ruined them forever. Unless they can rebuild their business case with far fewer visitors and go back to their original values, their situation will get worse and worse and worse.
Filed under: brand values, branding | Tagged: brand values, branding, Joan Miro, Spain | Leave a Comment »
I noticed a huge number of Retweets in one of my followed areas about a new beta experiment called Buildabrand. I suspect that the Buildabrand algorithm uses rather basic technology. Building a brand is far more than throwing a logo at a set of values. It’s about living them in everything you do and the logo showing people they have arrived at the branded experience.
Filed under: brand values, branding | Tagged: brand values, branding, Buildabrand | 4 Comments »
When I started out in this industry back in 1990, I used to work on projects that were broadly in the area of corporate identity. This used to be about designing a new logo and then applying it to stationery and occasionally putting the logo on a jaunty angle on the side of a van. Its rather wider now. To be a brilliant brand, you have to be brilliant at everything, not great at some and barely okay at others.
Filed under: branding | Tagged: brand values, branding | 3 Comments »
Earlier today, I was helping a friend get a blog site set up, and as I have done before with my colleagues Mich and Abi, recommended that she do it using Wordpress. I was telling her about how easy and foolproof it was to use and in the very best spirit of pride coming before a fall, I fell over. Big style. But Hanni at Wordpress sorted it all. Any brand that can be this consistent in delivering its brand values, deserves huge success. I’m not just a fan any more, I’m a raving fan.
Filed under: brand values, branding | Tagged: brand values, branding, Wordpress | 1 Comment »
Every time Pepsi change their logo, they create a level of uncertainty in a potential customer, rather like going into a pub or office you don’t know, that it may not be to your taste. You will naturally ask yourself ‘Will it be the Pepsi I know? Or have they changed it to make it more relevant to a new more exciting and younger audience? Will I look silly if I drink it? My very own equivalent of dad dancing in the wrong room.
Filed under: branding | Tagged: brand values, branding, coca cola, Coke, Pepsi | 5 Comments »
There are few books that I have ever read that I have enjoyed more than ‘A Book About Innocent: Our Story and Some Things We’ve Learned’, because it is so obviously living its own values throughout every single element of the presentation.
Filed under: branding | Tagged: brand books, brand values, branding, Innocent smoothies | Leave a Comment »
