In an article I wrote recently about place branding, I proposed that the future of branding is unbranded. It appears that Starbucks now agree.
The future of branding maybe isn’t unbranded, but it has to listen to its customers needs and be flexible as hell in delivering what they want or it will go the way of the dinosaurs.
Filed under: brand values, branding | Tagged: brand experience, branding, Seattle, Seattle's Best Coffee, Starbucks | 4 Comments »
My very own checklist for starting to look at any branding project, in order to capture where the business and the brand already is, which highlights what we need to work on in order to turn it around or grow it even further
Filed under: branding | Tagged: brand experience, branding, feefo, Purple Circle | 5 Comments »
Changing logos is pointless, branding is about the experience, enlightened clients apply here please.
Filed under: branding | Tagged: brand experience, Brand Fusion, brand values, branding, Consignia, Introducing Monday, Ogilvy, TB Song | Leave a Comment »
