There are few books that I have ever read that I have enjoyed more than ‘A Book About Innocent: Our Story and Some Things We’ve Learned’, because it is so obviously living its own values throughout every single element of the presentation.
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I have compiled a list of what I believe are the essential books about branding and its related areas. It may not be an exhaustive list, so please feel free to let me know others I should be reading too. http://johnnylyle.co.uk/best-branding-books/ and this is the list of sites that I love too http://johnnylyle.co.uk/blogs-and-sites-that-i-love/
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