I know I’m biased because we’ve been involved in BeWILDerwood from the outset, but to see the way that my kids played and our friends kids played and how they all slept on the way home, it was an absolutely brilliant day out for very many families. Bring on the new season.
Filed under: BeWILDerwood, branding | Tagged: BeWILDerwood, branding, Duxford Air Museum, Woburn Safari Park | Leave a Comment »
Last night, we won a DBA design effectiveness gold award for our work with BeWILDerwood. For a little agency like ours, this is amazing for it to be recognised by the very top people in our industry and beyond. The awards are given for the effectiveness of the work, rather than just how good it looks. It’s always been our target to get one or two, so for our first to be a gold is just fabulous.
Filed under: branding | Tagged: BeWILDerwood, DBA Awards, Hemisphere, Purple Circle | 5 Comments »
What is a brand? To me, a brand is a way of being, not just a new style of advertising and packaging
Filed under: branding | Tagged: BeWILDerwood, branding, Why Johnny Can’t brand, Wolff Olins | 1 Comment »
Some of you may have seen this before, but I had to remove it because it had the wrong music on it and I was in danger of breaching someone else’s copyright. Have a look and see what you think. If you want to take your kids there, it is officially the best Children’s adventure [...]
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John Lyle of Purple Circle at the Drum Marketing Awards winning the prize for marketing launch of the year and then winning the Grand Prix for the overall prize.
Filed under: Awards | Tagged: BeWILDerwood, branding, Drum, Drum Marketing Awards | 2 Comments »
I was up at the Midland Hotel in Manchester last night for the Drum marketing Awards, which had a brilliant judging panel headed by Keith Vernege, Creative Director of the COI, Simon Pestridge – Marketing Director, Nike Uk Ltd, Mark Hardy – Sony Computer Entertainment Europe (PlayStation) and Martine Ainsworth-Wells – Marketing Director for Visit London. Our [...]
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As promised, here are the pictures of Tom and Simon from BeWILDerwood in their finest finery collecting the THEA Award in the Disney hotel in Los Angeles. Pictured during the speech and then looking very relieved afterwards, Tom was rather excited to get the chance to address the whole group with a very weepy acceptance [...]
Filed under: BeWILDerwood, branding | Tagged: BeWILDerwood, Disney, THEA | 3 Comments »
Hot on the heels of Kate Winslet and Slumdog Millionaire’s success in Hollywood, the Brits have done it again. Purple Circle, the Nottingham-based branding and graphic design studio has just returned from Los Angeles with the themed entertainment world’s equivalent of the Oscars – a THEA. THEA is an annual award ceremony for the Californian-based [...]
Filed under: BeWILDerwood, branding | Tagged: BeWILDerwood, Oscar, Purple Circle, TEA, THEA | Leave a Comment »
For years, we have been saying that it is not you that decides whether your brand is any good, it’s your customers. That may seem like a bold or even an odd claim, but the growth of feedback websites is proving it. We are just starting to work with one of the best called Feefo [...]
Filed under: branding | Tagged: BeWILDerwood, design is honest, eight reasons to buy anything, Purple Circle, The Brand Handbook, Virgin, worlds best complaint letter | 2 Comments »
