Nike Ad with Tiger and Earl Woods

Posted on April 9, 2010 by John Lyle

A few months ago when the Tiger Woods scandal first started to unfold, I wrote a piece about what the brands he was associated with would do, how they would react and which would desert him. Tiger can claim outrageous shot making, but the respect for even his father at the behest of his sponsors has gone – and I don’t see him ever getting it back. Maybe the American public haven’t noticed this yet, but this is the beginning of the end for me. Not the affairs, the lies or even the car crash. Once you lose respect for yourself, your days as a brand icon are numbered.

Filed under: brand values, branding | Tagged: , , , , , | 2 Comments »

Online advertising overtakes TV – but brands will suffer if they ignore it

Posted on September 30, 2009 by John Lyle

It was announced on the BBC (so it must be right then!) that spending on online advertising in the UK has overtaken the spend on TV advertising for the first time. It came from a report prepared by Pricewaterhouse Coopers for the Internet Advertising Bureau. I think this is not great, not great at all, as brands will suffer in the long term for doing so.

Filed under: branding | Tagged: , , , , , | 2 Comments »

Ryanair and the destructive power of negative branding

Posted on June 2, 2009 by John Lyle

Ryanair is a brand that is all based on price. You expect them to be slow, late and unpleasant and barely functional (even though they actually have a very good record for timekeeping), but you put up with a lot whilst the price is low. If the price rises, you will actively seek out alternatives. Now, in our opinion, many people actively dislike Ryanair.

Filed under: branding | Tagged: , , , | 4 Comments »

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