This is a tough one to call. It’s an XBox format demo that uses no controllers. Is it a fake, is it a spoiler or is it the face of things to come in the future?
Filed under: augmented reality, branding | Tagged: augmented reality, XBox | 1 Comment »
How Augmented Reality can begin to shape the way people are trained
Posted on October 26, 2009 by John Lyle
If this video is to be believed, then BMW are beginning to use Augmented Reality in training their mechanics to repair and maintain their cars. I think this undermines the skill of a good time served technician and effectively ‘deskills’ the entire rol
Filed under: augmented reality, branding | Tagged: augmented reality, BMW, training | Leave a Comment »
Here comes reality – augmented reality
Posted on October 21, 2009 by John Lyle
if this isn’t the future of how we look for and buy houses, I’m a Dutchman. Oh, this is a Dutch company, but with great technology and one that is sure to translate somehow into our augmented reality future. The key question for a branding agency and one that we should all be considering is [...]
Filed under: branding | Tagged: augmented reality, estate agency, Layar, real estate, Tweetmondo | 1 Comment »
