This is a set of guidelines released by Apple in December 1996 as to how you should go about building the perfect website. They still seem to ring rather true today, and if applied would improve many current websites.
Filed under: branding | Tagged: Apple, branding, web design | Leave a Comment »
Branding is about trust isn’t it? If you lose your customers trust, then you lose them. Maybe not immediately, but you certainly undermine their love for you. Big style. So that’s why T-Mobile losing ALL of the data for their Sidekick customers is such a disaster for their brand.
Filed under: brand values, branding | Tagged: Apple, branding, Endgadget, PC World, Sidekick, T-Mobile | 3 Comments »
