15 minutes of your life that would be very well spent, if you choose to watch this. Some brilliant advice for the way you make decisions about what you do and how you do it.
Filed under: branding | Tagged: Apple, Steve Jobs, TED | Leave a Comment »
Start with Why – By Simon Sinek
Posted on March 1, 2011 by John Lyle
This is a TED lecture by the amazing Simon Sinek That my friend and former colleague Hannah Pearce pointed me towards. I sat and watched this on Sunday and ignored everyone who tried to talk to me whilst it was on. It’s 18 minutes very well spent and will change the way you look at [...]
Filed under: branding | Tagged: Apple, Martin Luther King, Simon Sinek, TED | 1 Comment »
Safari, Firefox or Chrome
Posted on February 21, 2011 by John Lyle
I’m a bit of an Apple fan and believed they could do no wrong, but their battle with Adobe over Flash is killing them slowly and by a thousand small steps. I don’t want Flash on my iPhone as I agree it may well slow it down even further, but I do want a [...]
Filed under: brand values, branding | Tagged: Apple, Firefox, Google Chrome, http://www.thewildernessdowntown.com/, Tim Garratt | 10 Comments »
The X Factor effect and how brands need to recognise the changes in youth behaviour
Posted on September 3, 2010 by John Lyle
I’m 44 years old and grew up in a village outside Plymouth in Devon. Having moved there from Oxford, it never felt like to most cosmopolitan place but I don’t think my childhood years were that different to millions of others of my age. But young people today are totally different in some of the [...]
Filed under: brand values, branding | Tagged: Apple, Chris Bentley, Facebook, Fortune, Google, Twitter, X Factor | 2 Comments »
iPhone vs. Blackberry – the professionals choice?
Posted on August 6, 2010 by John Lyle
It may be a small straw poll but I have heard of two more professional services firms who have switched all of their phones to the rather excellent iPhone platform. So for me, this means that the markets are diverging. Blackberry is going after the PAYG market and Apple are trying to own the corporate market. Good. iPhone is just better, and better should win shouldn’t it.
Filed under: branding | Tagged: Apple, Blackberry, Blackberry Pearl, innes England, iPhone, O2 | Leave a Comment »
Clamcase for iPad – what’s the point?
Posted on July 1, 2010 by John Lyle
Don’t get me wrong, I like it. It looks cool. Just like a laptop. But if you were going to shell out for one of these clamcase protectors, wouldn’t you just be better getting a laptop in the first place that has the extra features like multitasking and an inbuilt camera, more memory etc etc?
Filed under: branding | Tagged: Apple, Clamcase, iPad | Leave a Comment »
iPhone 4 works with new iHolder
Posted on June 30, 2010 by John Lyle
And Nokia haven’t missed the chance to take the michael either. have a look at their helpful site here. It’s the first real test for Apple since the early accusations of screens that were too easy to scratch on the original iPhone in 2007. How they handle it will be a good barometer for the [...]
Filed under: brand values, branding | Tagged: Apple, iHolder, iPhone 4G | Leave a Comment »
The new iPhone 4G
Posted on June 8, 2010 by John Lyle
Steve Jobs highlighted eight of the claimed 100 new features of the iPhone 4G device. How many of these will we need or use? Who cares? I still want one
Filed under: branding | Tagged: Apple, iPhone 4G, Steve Jobs | 13 Comments »
Sony are claiming they’re going to do an ‘Apple’
Posted on November 23, 2009 by John Lyle
Sony have become a follower. They used to be radical. Lovemarks do radical things. Sony need to do something radical again, or they are in danger of us falling out of love with them little by little.
Filed under: branding | Tagged: Apple, e-reader, iPhone, iPod, Lovemarks, Sony, Sony Bravia, Sony Cybershot, Sony Walkman | Leave a Comment »
It’s clear to me that Apple are really getting their act together.
Posted on November 19, 2009 by John Lyle
Apple are breaking the Microsoft monopoly and they are doing it by producing better products and caring more about their customers. Any brand that does this deserves long term success.
Filed under: branding | Tagged: Apple, Apple iWork, Apple Pages, Microsoft, MS Word, Purple Circle | Leave a Comment »
