Don’t get me wrong, I like it. It looks cool. Just like a laptop. But if you were going to shell out for one of these clamcase protectors, wouldn’t you just be better getting a laptop in the first place that has the extra features like multitasking and an inbuilt camera, more memory etc etc?
Filed under: branding | Tagged: Apple, Clamcase, iPad | Leave a Comment »
And Nokia haven’t missed the chance to take the michael either. have a look at their helpful site here. It’s the first real test for Apple since the early accusations of screens that were too easy to scratch on the original iPhone in 2007. How they handle it will be a good barometer for the [...]
Filed under: brand values, branding | Tagged: Apple, iPhone 4G, iHolder | Leave a Comment »
Steve Jobs highlighted eight of the claimed 100 new features of the iPhone 4G device. How many of these will we need or use? Who cares? I still want one
Filed under: branding | Tagged: Apple, iPhone 4G, Steve Jobs | 13 Comments »
Sony have become a follower. They used to be radical. Lovemarks do radical things. Sony need to do something radical again, or they are in danger of us falling out of love with them little by little.
Filed under: branding | Tagged: Apple, e-reader, iPhone, iPod, Lovemarks, Sony, Sony Bravia, Sony Cybershot, Sony Walkman | Leave a Comment »
Apple are breaking the Microsoft monopoly and they are doing it by producing better products and caring more about their customers. Any brand that does this deserves long term success.
Filed under: branding | Tagged: Apple, Apple iWork, Apple Pages, Microsoft, MS Word, Purple Circle | Leave a Comment »
This is a set of guidelines released by Apple in December 1996 as to how you should go about building the perfect website. They still seem to ring rather true today, and if applied would improve many current websites.
Filed under: branding | Tagged: Apple, branding, web design | Leave a Comment »
Branding is about trust isn’t it? If you lose your customers trust, then you lose them. Maybe not immediately, but you certainly undermine their love for you. Big style. So that’s why T-Mobile losing ALL of the data for their Sidekick customers is such a disaster for their brand.
Filed under: brand values, branding | Tagged: branding, T-Mobile, Sidekick, Apple, PC World, Endgadget | 3 Comments »
