Posted on December 2, 2009 by John Lyle
I am open about the fact that I am a bit of a geeky bloke. I like to repair things. Actually I Like to take things apart and see how they work and as I have got older I have become (slightly) better at getting them back together and working again. If the price of the biggest and most breakable part was around half of the lowest price you could by the whole unit from scratch, there would be no debate, you’d get on and stick with it
Filed under: brand values, branding | Tagged: Amazon, branding, Buy Spares, Crockpot, Morphy Richards, Morphy Richards 48715 Slow Cooker, repair, Spare parts, Spares 2 Go | Leave a Comment »
Posted on November 11, 2009 by John Lyle
It’s a bit of momentous day for me today as I have just been out and bought a Moleskine diary. This probably isn’t that momentous for most people, but it is an indication for me of a structural change in the way I work. I’m looking at our own industry for Purple Circle and wondering where the next structural change is going to come from. I suggest you do the same.
Filed under: branding | Tagged: Amazon, branding, Filofax, Hemingway, Moleskine | Leave a Comment »
Posted on October 7, 2009 by John Lyle
This is some very brave advertising by Dixons and you can see the copywriter has had great fun in constructing it. Its beautifully written, there’s no doubt about that, but is it good for the long term health of the Dixons brand?
Filed under: brand values, branding | Tagged: Amazon, branding, dixons, John Lewis | 5 Comments »
