I may not be that normal in many respects, but I do often get onto trends quite early and this year, I have shopped for Christmas differently to any other year before – and I think shopping may never be the same again. I’ve written lots about the perfect economy, price driven shopping and how [...]
Filed under: branding | Tagged: Amazon, Boots, dixons, Fifa 11, Game., HMV, Online shopping, Red Laser, Sports Direct, Tesco, Waterstone's | 8 Comments »
Why can’t Waterstones sell books at the same price as Waterstones.com? Apparently, because they’re on the Internet, they don’t have the overheads we do. If you offer the same price online and offline (like Tesco and Asda and Sainsbury’s and everyone else with any retailing skill does) you may find that people still buy from your stores rather than looking at you as a showroom or a place of last resort.
Filed under: branding | Tagged: Amazon, Asda, Sainsbury's, Tesco, Waterstone's, waterstones.com, WH Smith | 1 Comment »
I am open about the fact that I am a bit of a geeky bloke. I like to repair things. Actually I Like to take things apart and see how they work and as I have got older I have become (slightly) better at getting them back together and working again. If the price of the biggest and most breakable part was around half of the lowest price you could by the whole unit from scratch, there would be no debate, you’d get on and stick with it
Filed under: brand values, branding | Tagged: Amazon, branding, Buy Spares, Crockpot, Morphy Richards, Morphy Richards 48715 Slow Cooker, repair, Spare parts, Spares 2 Go | Leave a Comment »
It’s a bit of momentous day for me today as I have just been out and bought a Moleskine diary. This probably isn’t that momentous for most people, but it is an indication for me of a structural change in the way I work. I’m looking at our own industry for Purple Circle and wondering where the next structural change is going to come from. I suggest you do the same.
Filed under: branding | Tagged: Amazon, branding, Filofax, Hemingway, Moleskine | Leave a Comment »
This is some very brave advertising by Dixons and you can see the copywriter has had great fun in constructing it. Its beautifully written, there’s no doubt about that, but is it good for the long term health of the Dixons brand?
Filed under: brand values, branding | Tagged: Amazon, branding, dixons, John Lewis | 6 Comments »
