Comments on: Robin Hood http://johnnylyle.co.uk An insight into branding, how it works and why it sometimes doesn't Mon, 28 May 2012 10:05:08 +0000 hourly 1 http://wordpress.com/ By: Jane Cherrington http://johnnylyle.co.uk/robin-hood/#comment-795 Sun, 17 Oct 2010 20:49:13 +0000 http://johnnylyle.co.uk/?page_id=664#comment-795 Robin Hood was both individual hero and an enactment of a radical social enterprise. Form a strategic perspective I would argue that robbing the rich to give to the poor is intrinsic to, and therefore needs to be built into, the fabric of the brand – albeit in a contemporary reworking. There are a number of innovative ways in which you could do this that would be groundbreaking in the category. Nice project.

]]> By: Ben Afia http://johnnylyle.co.uk/robin-hood/#comment-736 Tue, 07 Sep 2010 09:54:43 +0000 http://johnnylyle.co.uk/?page_id=664#comment-736 Good to hear the trail is on its way John.

No, Boston locals advised against the official trail, and it looked too long for a sweaty July day. I listened to this on on my iPhone:

http://www.audisseyguides.com/boston/

What worked, was it didn’t just take you to the major sights. It took you to lots of back-street stuff that I felt I would never have found otherwise. It even took you into that old hotel, imaging Ho Chi Min working as a chef and Malcom X as a waiter. The sound track brought the birth of the revolution to life and being read by a local, obviously passionate about his city, really struck home. Beautiful piece of writing. And being able to stop and start, and make diversions really helped – it made a superb day and a great intro to the city.

]]> By: John Lyle http://johnnylyle.co.uk/robin-hood/#comment-735 Tue, 07 Sep 2010 09:39:06 +0000 http://johnnylyle.co.uk/?page_id=664#comment-735 The new Robin Hood trail around the city will be launched very soon that will lead you from the Castle through to the Lacemarket, with loads of stories and details about the hero in green.

Hopefully a great audio trail will follow too. If you were in Boston, I presume you didn’t do the freedom/boredom trail then – it was the dullest tour in the whole wide world.

Have a look at the stir we caused here.

]]> By: Ben Afia http://johnnylyle.co.uk/robin-hood/#comment-733 Tue, 07 Sep 2010 08:29:38 +0000 http://johnnylyle.co.uk/?page_id=664#comment-733 We had friends with kids up from London this weekend and I looked at Nottingham with a tourist’s eyes again. How about really well done Robin Hood tour, linking sites and activity exhibitions around the city, with maps and guides? I was in Boston recently and followed an excellent Audissey tour (audisseyguides.com).

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