Comments for John Lyle's new brand thinking http://johnnylyle.co.uk Johnny Lyle branding and brand experience. How branding works and why! Tue, 14 May 2013 16:14:36 +0000 hourly 1 http://wordpress.com/ Comment on Ekomi, GlobalApe.com and negative reviews that don’t get published by John Lyle http://johnnylyle.co.uk/2012/11/27/ekomi-globalape-com-and-negative-reviews-that-dont-get-published/#comment-3685 Tue, 14 May 2013 16:14:36 +0000 http://johnnylyle.co.uk/?p=2536#comment-3685 I completely agree David.

]]> Comment on Ekomi, GlobalApe.com and negative reviews that don’t get published by John Lyle http://johnnylyle.co.uk/2012/11/27/ekomi-globalape-com-and-negative-reviews-that-dont-get-published/#comment-3684 Tue, 14 May 2013 16:14:05 +0000 http://johnnylyle.co.uk/?p=2536#comment-3684 I have written my negative review elsewhere. Here. And it has had many thousands of readers.

But going back to your point. I wasn’t asked to leave a marketing message, I was asked to leave a review. I did and as such, expected it to be displayed as I wrote it. It wasn’t.

As reviews are overseen by the ASA, they are clearly breaking the law by portraying a false picture of my dealings with their company.

Lots of people rely on reviews. I have said all along that I would be happy to write an updated review that my problem was resolved, but only if my orignal review was placed next to it. Again, this still hasn’t happened.

]]> Comment on Ekomi, GlobalApe.com and negative reviews that don’t get published by David Martin http://johnnylyle.co.uk/2012/11/27/ekomi-globalape-com-and-negative-reviews-that-dont-get-published/#comment-3681 Tue, 14 May 2013 14:48:31 +0000 http://johnnylyle.co.uk/?p=2536#comment-3681 The problem is that we cannot distinguish between a web site that publishes genuine independent reviews and one that is purely a marketing tool for the company we are purchasing from. The claims made by Ekomi are clearly not true and it is obvious once you start looking through the reviews and the percentage of “satisfied” customers. These claims are totally false. Many consumers will believe these claims and that has to be wrong. I have contacted the ASA and they have asked me to submit a complaint, not against Ekomi but against the company who are using them, as they are using false information in their marketing. As yet I haven’t had the time to do this, but I have not yet fruled it out.

]]> Comment on Ekomi, GlobalApe.com and negative reviews that don’t get published by Frank http://johnnylyle.co.uk/2012/11/27/ekomi-globalape-com-and-negative-reviews-that-dont-get-published/#comment-3676 Sat, 11 May 2013 23:53:43 +0000 http://johnnylyle.co.uk/?p=2536#comment-3676 John,
you can write your negative feedback somewhere else, it’s a free world!
Why would you insist in posting your 1 star negative feedback on that supplier’s website? Come on…
For what reason in the world a company should invest money to let people put them down with negative feedbacks on their own website?
They contacted you to see if everything was ok, and they tried to resolve your problem, and apparently they did; isn’t that enough, or do you believe that their mistake was done on purpose?
Ekomi is not really about reviews, has more to do with customer satisfaction and improving sales.
Hopefully your supplier has learned something from your complaint and will do better in the future, if not they will lose competitivity anyways.

]]> Comment on Ekomi, GlobalApe.com and negative reviews that don’t get published by Internet buyer http://johnnylyle.co.uk/2012/11/27/ekomi-globalape-com-and-negative-reviews-that-dont-get-published/#comment-3634 Sun, 05 May 2013 14:49:54 +0000 http://johnnylyle.co.uk/?p=2536#comment-3634 I have just wrote a negative review on ekomi and it hasn’t been published. It’s farcical and there must be some sort of watchdog to stop this happening.

]]> Comment on Meeting Marty Neumeier by Meeting Marty Neumeier – Part Two | John Lyle's new brand thinking http://johnnylyle.co.uk/2013/04/05/meeting-marty-neumeier/#comment-3547 Wed, 17 Apr 2013 08:06:07 +0000 http://johnnylyle.co.uk/?p=2611#comment-3547 [...] few weeks ago, I wrote about my opportunity to meet Marty Neumeier, well last week, I did as a guest of my friends at Liquid Agency at the Design Council and he was [...]

]]> Comment on Some predictions for 2011 (and beyond) by Great brands still focus on quality | John Lyle's new brand thinking http://johnnylyle.co.uk/2010/09/08/some-predictions-for-2011-and-beyond/#comment-3543 Mon, 15 Apr 2013 07:54:29 +0000 http://johnnylyle.co.uk/?p=1652#comment-3543 [...] in September 2010 I was predicting that with the recession being in full grip, it would change the way we behave. I believed that We would make do and mend more. Buy fewer better things and repair them. I got a [...]

]]> Comment on Two minutes to change your brand behaviour by John Lyle http://johnnylyle.co.uk/2009/11/04/two-minutes-to-change-your-brand-behaviour/#comment-3535 Fri, 12 Apr 2013 10:02:12 +0000 http://johnnylyle.co.uk/?p=1127#comment-3535 These are rather good though

http://www.youtube.com/watch?v=aMfSGt6rHos
http://www.youtube.com/watch?v=8UZV7PDt8Lw
http://www.youtube.com/watch?v=oTrG7mpb61U

]]> Comment on Two minutes to change your brand behaviour by John Lyle http://johnnylyle.co.uk/2009/11/04/two-minutes-to-change-your-brand-behaviour/#comment-3534 Fri, 12 Apr 2013 09:58:01 +0000 http://johnnylyle.co.uk/?p=1127#comment-3534 Not a clue Stef, sorry it seems to have been deleted!!

]]> Comment on Two minutes to change your brand behaviour by stefaniesw http://johnnylyle.co.uk/2009/11/04/two-minutes-to-change-your-brand-behaviour/#comment-3533 Fri, 12 Apr 2013 09:39:22 +0000 http://johnnylyle.co.uk/?p=1127#comment-3533 What is the video on this post, its says not available?

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