Comments for John Lyle's new brand thinking http://johnnylyle.co.uk An insight into branding, how it works and why it sometimes doesn't Wed, 21 Jul 2010 10:58:12 +0000 hourly 1 http://wordpress.com/ Comment on Anywhere, better, best – in an age of austerity, it just makes sense by Chris Day http://johnnylyle.co.uk/2010/07/08/anywhere-better-best-%e2%80%93-in-an-age-of-austerity-it-just-makes-sense/#comment-696 Chris Day Wed, 21 Jul 2010 10:58:12 +0000 http://johnnylyle.co.uk/?p=1586#comment-696 We've started using in our sales pitch and immediately get fusion with our clients. Many thanks We’ve started using in our sales pitch and immediately get fusion with our clients.

Many thanks

]]> Comment on The end of the design and advertising industry in the UK – or the beginning? by John Lyle http://johnnylyle.co.uk/2010/07/13/the-end-of-the-design-and-advertising-industry-in-the-uk-or-the-beginning/#comment-689 John Lyle Wed, 14 Jul 2010 10:47:46 +0000 http://johnnylyle.co.uk/?p=1601#comment-689 Me too, but i'm not sure. Are you? Me too, but i’m not sure. Are you?

]]> Comment on The end of the design and advertising industry in the UK – or the beginning? by John Lyle http://johnnylyle.co.uk/2010/07/13/the-end-of-the-design-and-advertising-industry-in-the-uk-or-the-beginning/#comment-688 John Lyle Wed, 14 Jul 2010 10:46:52 +0000 http://johnnylyle.co.uk/?p=1601#comment-688 Thanks Rob. I was conscious of having a go at ITV, but anything I have seen of their output over the last six months or so has got progressively worse. I don't watch much TV anyway, but tend to series link those things that look promising. I have been watching BBC's programme called the Silence. Far more tricky and controversial subject matter, but they have carried it off so far with beautiful photography and immense acting from all of those in it. The gap s ever wider and it seems to me that only BBC, C4 on some occasions and Sky can produce anything worth watching. On the footie, my daughter had the ITV coverage on of the World Cup, so I told her off and changed the channel for her! The ITV coverage was hammy, amateurish throughout and is proof positive that quality is what people want, not sensationalist crap. Thanks Rob.

I was conscious of having a go at ITV, but anything I have seen of their output over the last six months or so has got progressively worse. I don’t watch much TV anyway, but tend to series link those things that look promising. I have been watching BBC’s programme called the Silence. Far more tricky and controversial subject matter, but they have carried it off so far with beautiful photography and immense acting from all of those in it. The gap s ever wider and it seems to me that only BBC, C4 on some occasions and Sky can produce anything worth watching.

On the footie, my daughter had the ITV coverage on of the World Cup, so I told her off and changed the channel for her! The ITV coverage was hammy, amateurish throughout and is proof positive that quality is what people want, not sensationalist crap.

]]> Comment on The end of the design and advertising industry in the UK – or the beginning? by judith http://johnnylyle.co.uk/2010/07/13/the-end-of-the-design-and-advertising-industry-in-the-uk-or-the-beginning/#comment-687 judith Wed, 14 Jul 2010 10:39:57 +0000 http://johnnylyle.co.uk/?p=1601#comment-687 I hope its the beginning. I hope its the beginning.

]]> Comment on The end of the design and advertising industry in the UK – or the beginning? by Rob http://johnnylyle.co.uk/2010/07/13/the-end-of-the-design-and-advertising-industry-in-the-uk-or-the-beginning/#comment-686 Rob Wed, 14 Jul 2010 08:08:18 +0000 http://johnnylyle.co.uk/?p=1601#comment-686 A couple of your recent posts have mentioned the downward spiral in quality of ITV programming - I cannot agree more. An interesting case-in-point was the simulcast of the World Cup final on the BBC and ITV. 17m+ tuned into BBC compared to 3m on ITV. Not only is their quality of programmes utter trash, but also the quality of their broadcasting - I'm glad the British public recognise this fact. A couple of your recent posts have mentioned the downward spiral in quality of ITV programming – I cannot agree more. An interesting case-in-point was the simulcast of the World Cup final on the BBC and ITV. 17m+ tuned into BBC compared to 3m on ITV. Not only is their quality of programmes utter trash, but also the quality of their broadcasting – I’m glad the British public recognise this fact.

]]> Comment on The end of the design and advertising industry in the UK – or the beginning? by Tweets that mention The end of the design and advertising industry in the UK – or the beginning? « John Lyle's new brand thinking -- Topsy.com http://johnnylyle.co.uk/2010/07/13/the-end-of-the-design-and-advertising-industry-in-the-uk-or-the-beginning/#comment-685 Tweets that mention The end of the design and advertising industry in the UK – or the beginning? « John Lyle's new brand thinking -- Topsy.com Tue, 13 Jul 2010 11:48:56 +0000 http://johnnylyle.co.uk/?p=1601#comment-685 [...] This post was mentioned on Twitter by John Lyle. John Lyle said: The end of the design and advertising industry in the UK – or the beginning? http://bit.ly/bfyf7g [...] [...] This post was mentioned on Twitter by John Lyle. John Lyle said: The end of the design and advertising industry in the UK – or the beginning? http://bit.ly/bfyf7g [...]

]]> Comment on The Drum Marketing Awards Pictures by nicole http://johnnylyle.co.uk/2009/04/25/the-drum-marketing-awards-pictures/#comment-683 nicole Mon, 12 Jul 2010 19:25:37 +0000 http://johnlyle.wordpress.com/?p=45#comment-683 i know ted hahaha lol i diddn't know you had your own website!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! WOW!!! i know ted hahaha lol i diddn’t know you had your own website!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! WOW!!!

]]> Comment on Innocent Smoothies – bees for all by Rob http://johnnylyle.co.uk/2010/07/09/innocent-smoothies-bees-for-all/#comment-682 Rob Fri, 09 Jul 2010 07:31:34 +0000 http://johnnylyle.co.uk/?p=1597#comment-682 http://www.innocentdrinks.co.uk/careers/opportunities/UKvacancies/main/?jobid=317 ;-) http://www.innocentdrinks.co.uk/careers/opportunities/UKvacancies/main/?jobid=317

;-)

]]> Comment on Innocent Smoothies – bees for all by Tweets that mention Innocent Smoothies – bees for all « John Lyle's new brand thinking -- Topsy.com http://johnnylyle.co.uk/2010/07/09/innocent-smoothies-bees-for-all/#comment-681 Tweets that mention Innocent Smoothies – bees for all « John Lyle's new brand thinking -- Topsy.com Fri, 09 Jul 2010 07:00:59 +0000 http://johnnylyle.co.uk/?p=1597#comment-681 [...] This post was mentioned on Twitter by John Lyle, Gillian Hunter. Gillian Hunter said: Great drink. Fab brand. Smooth words. Superb cause: RT @johnlyle: Innocent – bees for all http://bit.ly/b7ShmY [...] [...] This post was mentioned on Twitter by John Lyle, Gillian Hunter. Gillian Hunter said: Great drink. Fab brand. Smooth words. Superb cause: RT @johnlyle: Innocent – bees for all http://bit.ly/b7ShmY [...]

]]> Comment on ITV’s new TV series Identity by John Lyle http://johnnylyle.co.uk/2010/07/06/itvs-new-tv-series-identity/#comment-680 John Lyle Thu, 08 Jul 2010 09:12:34 +0000 http://johnnylyle.co.uk/?p=1580#comment-680 Sorry, but I didn't see Ashes to Ashes but I agree she certainly tries a bit hard on this one! Jonathon Ross to ITV is a really obvious move. He can carry on being more mainstream, a bit more 'shocking' and now he has pretty much sold his soul, he can cash in over the next few years whilst his career tanks. Great artists and brands constantly reinvent themselves to stay fresh and relevant. My gut feeling with Jonathon Ross is that he will trot out the same old shite with slightly less passion than he did for the BBC. Just like Adrian Chiles Des Lynam Paul O'Grady Christine Bleakley Steve Rider Murray Walker Did any of them move for 'creative' reasons or for money? That move seems like a pretty sure way to end your career to me. Sorry, but I didn’t see Ashes to Ashes but I agree she certainly tries a bit hard on this one!

Jonathon Ross to ITV is a really obvious move. He can carry on being more mainstream, a bit more ‘shocking’ and now he has pretty much sold his soul, he can cash in over the next few years whilst his career tanks.

Great artists and brands constantly reinvent themselves to stay fresh and relevant. My gut feeling with Jonathon Ross is that he will trot out the same old shite with slightly less passion than he did for the BBC.

Just like Adrian Chiles
Des Lynam
Paul O’Grady
Christine Bleakley
Steve Rider
Murray Walker

Did any of them move for ‘creative’ reasons or for money?

That move seems like a pretty sure way to end your career to me.

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