I had a bit of a wake up call yesterday with the discovery that I have (very) high blood pressure. Now I’m not (that) fat, I think I eat pretty well and almost all of my food is cooked fresh as I love cooking. But initial feedback is that my salt intake is probably much [...]
Filed under: branding | Tagged: LoSalt, Tesco | 2 Comments »
This is a sweet little video that is in fact quite scary. A small child that is so used to the moving media that an iPad presents, that they are completely stumped when they are presented with a magazine and it’s contents. It’s probably quite worrying to the owners of the print based media businesses [...]
Filed under: augmented reality, branding | Tagged: Blippar, iPad | 1 Comment »
call me a cynic if you wish, but I am not a big fan of this rather smug new identity for British Gas. Here’s the old one. There’s not a lot wrong with this. It says what they do, or rather what they did. Their business has obviously diversified and they need to move away [...]
Filed under: brand values, branding | Tagged: Age UK, bad branding, British Gas, Kitcatt Nohr Digitas, Looking after your world, Paul Kitcatt | 8 Comments »
I have just been sent this by PRDaily and it’s another good one by the genius admen at BBH. I’m proud to say I didn’t see it on X Factor (as I have never seen it and hopefully never will) but it is a strong ad on the back of their major repositioning. But I [...]
Filed under: branding | Tagged: BBH, Blink 182, PRDaily, X Factor, Yeo valley | 3 Comments »
I’m slightly embarrassed to say that I caught a few minutes of the Pride of Britain Awards and saw an amazingly inspirational teacher – Llew Davies – who won the Teacher of the Year Award. They showed him in his classroom with his pupils who clearly love what he does and how he does it. [...]
Filed under: brand values, branding | Tagged: Llew Davies, Pride of Britain Awards, Teacher of the Year, William Arthur Ward | Leave a Comment »
15 minutes of your life that would be very well spent, if you choose to watch this. Some brilliant advice for the way you make decisions about what you do and how you do it.
Filed under: branding | Tagged: Apple, Steve Jobs, TED | Leave a Comment »
I have loved this Rugby World Cup so far and have been getting up early on a Saturday and Sunday morning to watch the England games. Watching England at football World Cups’ is normally a pub based sport, so seeing the rugby without a drink opens up a whole new way of watching the game [...]
Filed under: brand values, branding | Tagged: David Beckham, England Football, Respect, Rugby, Rugby World Cup | Leave a Comment »
Using toilet humour to appeal to the mass market to buy a particular brand of energy efficient light bulbs is a simple, but quite lowbrow trick. But it made me smile.
Filed under: branding | Tagged: Megaman Low Energy Lightbulbs, Toxic Emmissions | 4 Comments »
After ages of waiting and not quite being bothered with the queues, I finally went to Jamies Italian in Nottingham for lunch yesterday and I was really rather impressed. I can’t say I was completely blown away with the amazing tastes and flavours, but the food was certainly lovely and I did have very high [...]
Filed under: branding | Tagged: Jamies Italian Nottingham, Jamies Italian review, tap water | Leave a Comment »
If I was going to launch a new brand, I probably wouldn’t call it Ainol. Some Potty mouth people may misinterpret the name as being vaguely rude sounding. But according to the Chinese company Ainol, They’ve launched an iPad 2 killer at a FRACTION of the price. Looks okay doesn’t it? I think they are [...]
Filed under: branding | Tagged: Ainol, Apple iPad 2, enjoy Ainol, Enjoy life, Samsung Galaxy Tab | 1 Comment »
